From "Analog to Digital" SOCIAL MEDIA: SELL YOURSELF AND BUILD YOUR OWN MARKET AUDIENCE FOR YOUR PRODUCT.
By: Thomas Chiedozie Williams
From the 90's to the early 20's there has been a lot of change in the market front, advertising sales and marketing of goods, has now become all things Digital.
Back then S.M.Es use the Analog method from street to street, house to house, and point to point marketing method, to bring their goods and services to the consumers, open market and the desired exposure needed for their Business, though a handful of people still do this, some people still love the Analog way.
While there were those who had, what i call the "Recommendation" this is an opportunity to sell their product directly to stakeholders who would invest in them.
"You will agree with me that times have changed, even unborn babies are now digitally equipped from the womb".
Majority of startups lack that later part to their businesses, in fact one of the challenges of a Startup or S.M.E is the market. how to get their products out to the open market. "Exposure".
There has been a tremendous transition in The Market, selling strategy has change, people's mindset, has changed, the older generation is being reconfigured to fit into the new generation, which is termed "DIGITAL AGE" from analog we have moved to digital, though some of the new generation still do not know how to tap, or leverage on this platform, while others are still speculating.
As i have found out through research that,"Digital Marketing via Social Media is the key to build your own market audience and sell your products with little or no cost, whereby gaining exposure and leveraging on the opportunity to be seen around the globe".
A research conducted in September 2014, the Pew Research Center finds that Facebook remains by far the most popular social
media site.
While its growth has slowed, the level of user engagement with the platform has increased. Other platforms like
Twitter, Instagram, Pinterest and LinkedIn saw significant increases over the past year in the proportion of online
adults who now use their sites.
The results in this report are based on the 81% of American adults who use the internet. Other key findings:
Multiplatform use is on the rise: 52% of online adults now use two or more social media sites, a significant
increase from 2013, when it stood at 42% of internet users.
For the first time, more than half of all online adults 65 and older (56%) use Facebook. This represents 31% of
all seniors.
For the first time, roughly half of internetusing young adults ages 1829 (53%) use Instagram. And half 0f all
Instagram users (49%) use the site daily.
For the first time, the share of internet users with college educations using LinkedIn reached 50%.
Women dominate Pinterest: 42% of online women now use the platform, compared with 13% of online men.
While Facebook remains the most popular social media site, its overall growth has slowed and other
sites continue to see increases in usership.
Facebook continues to be the most popular social media site, but its membership saw little change from 2013. The
one notable exception is older adults: For the first time in Pew Research findings, more than half (56%) of internet
users ages 65 and older use Facebook. Overall, 71% of internet users are on Facebook, a proportion that represents
no change from August 2013.
1/13/2015 Social Media Site Usage 2014 | Pew Research Center's Internet & American Life Project
http://www.pewinternet.org/2015/01/09/socialmediaupdate2014/ 2/2
Every other social media platform measured saw significant growth between 2013 and 2014. Instagram not only
increased its overall user figure by nine percentage points, but also saw significant growth in almost every
demographic group. LinkedIn continued to grow among groups with which it was already popular, such as
professionals and college graduates, while Twitter and Pinterest saw increases in usership across a variety of
demographic groups.
The engagement of Facebook users continues to grow, while daily use on other platforms shows little
change.
Facebook’s large base of users continues to be very active. Fully 70% engage with the site daily (and 45% do so
several times a day), a significant increase from the 63% who did so in 2013. (https://twitter.com/intent/tweet?
About half (49%) of Instagram users and 17% of Pinterest users engage with their respective platforms daily,
although neither of these represent a significant change from 2013. Some 36% of Twitter users visit the site daily,
but this actually represents a 10point decrease from the 46% who did so in 2013.
While the 13% of LinkedIn users
who engage with the platform daily is unchanged from 2013, the proportion of users who use the site weekly or less
often increased significantly—that is, more users log on less frequently.
52% of online adults use multiple social media sites. Facebook acts as “home base” — it remains the
most popular site for those who only use one, and has significant overlap with other platforms.
Fully 52% of online adults use two or more social media sites, a significant increase from the 42% who did so in
2013. At the same time, significantly fewer adults use just one site — 28% compared with 36% last year. As in 2013,
Facebook remains the most popular site among those who use only one — fully 79% of those who use just one site
report using Facebook. As in years past, a significant majority of Twitter, Instagram, Pinterest and LinkedIn users
say they also use Facebook, more than any other site. At the same time, the proportion of Facebook users who also
use another site is on the rise — that is, there are more Facebook users this year who also use Twitter, Instagram,
Pinterest and LinkedIn than there were in 2013.
Social media users in the entire adult population
With these findings there is no doubt that Social Meida should be your first market as a Startup looking for exposure. there are so many possibilities in the social media platform.
Lets use Facebook as a case study, it's free to open a Facebook account, create a page, and in your page and a product you want to sell.
Facebook is the place for marketing that it can be use as a networking strategy to market your products through your Facebook friends, simple, all you need do is get them to share your product on their time-line, then they get theirs to do same and their friends their own friends, imagine the number of audience you will gain, the amount of people who would see your product on their time line and buy them if it meets their need.
Leveraging the power of content and social media marketing can help elevate your audience and customer base in a dramatic way.
Thomas Chiedozie Williams is a
Data Analyst/Business Development Executive at BusinessDay Media Ltd.
Social Media Analyst/Entrepreneur/Blogger
Eddywills
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