BUSINESS LESSONS: THE BIG IDEA: FROM THE MOVIE JOY

THE MOVIE JOY: HOW IT CAN CHANGE YOUR PERSPECTIVE AS A WOMAN WITH DREAMS 

THE BIG IDEA: 

edinspire.blogspot.com.ng"JOY"A story of a family across four generations, centered on the girl who becomes the woman (Jennifer Lawrence) who founds a business dynasty and becomes a matriarch in her own right. Facing betrayal, treachery, the loss of innocence and the scars of love, Joy becomes a true boss of family and enterprise. Allies become adversaries and adversaries become allies, both inside and outside the family, as Joy's inner life and fierce imagination carry her through the storm she faces.

The first time i saw the movie "JOY" i was so stunned as to what people have gone or are going through when it comes to their BIG IDEA and how to execute it. relating this movie to myself, i realize, i too had dreams of becoming great, inventing things or doing something extra-ordinary, but all those dreams where bashed by reality and the circumstances surrounding it.

One of my passion or dream was writing, i enjoy penning down my thoughts, yet every now and then, whenever i decided to go into it, something chokes me and hinders me from carrying out this dream. not until recently. The movie JOY gave me the courage i needed after seeing how this lady in the movie pulled through, with family barriers, pressure from her personal life, realizing she is the only boundary stopping herself from achieving and bringing her long term childhood dream into reality.

Here are some important Milestones from the movie :


1.  Being successful requires a ton of luck.


It's hard to walk away from Joy unmoved by Mangano's persistence. Still, the film is heavy-handed with chance encounters that don't feel realistic, but which catapult the entrepreneur to success. 

To attain capital for her idea, for instance, Joy goes to her cantankerous father, Rudy, played by Robert De Niro, and asks that he have his new paramour, Trudi, invest in the company. (Trudi, who just so happens to be wealthy, agrees to go in on the venture.)

Another lucky coincidence is when Joy's unemployed ex-husband, Tony, played by Edgar Ramirez, just so happens to have a friend who works at QVC. When the two take a spontaneous road trip to the headquarters of the home shopping network in Pennsylvania, Walker agrees to meet with Joy, who successfully pitches him her product. 

Starting a company requires tons of grit. Arguably, though, it requires just as much luck.


2.  Perseverance is key, especially for women in business.


Unsurprisingly, Joy struggles as a woman in a largely male-dominated career path. Throughout the film, those male characters continually take advantage of her--whether intentionally or unintentionally.

What's more, Joy is surrounded by stereotypical female paradigms, from the soap opera characters whom her mother worships, to the wardrobe heads at QVC, who ask that she wear a revealing outfit when selling her mop on national television.

Joy perseveres in more ways than one: She rejects failure, and her own bankruptcy, when both outcomes seem inevitable. She refuses to pay for her manufacturing partner's blunders, even when that jeopardizes her supply chain. And in one charming scene, she changes back from a dress into her blouse and pants, to present the mop in her everyday wear.



3.  You can't go it alone.


Joy's countless setbacks would be difficult to stomach, if not for the comic relief that her family affords.

Her father, though full of good intentions, is oblivious. Together, along with her mother (who falls hopelessly in love with their Haitian plumber), they make archetypal dysfunctional parents. Joy's ex-husband isn't the brightest bulb, but he's sweetly committed to Joy and her venture, and offers sage wisdom at the times that she needs it most.

Joy lets her own romantic life fall by the wayside, which is a common trope in the entrepreneurial experience. Still, she isn't alone:  Whether intentionally or not, her family members help her to achieve small (and ultimately, very big) measures of success.


4.Be bold, persistent and never take no for an answer.


Now I know why I never succeeded as a marketer. I was not a persistent person and once you say no to me, I will let you be and never follow up again. Joy was such a bold lady who never accepted defeat, she never accepted a NO for an answer. She was persistent and kept pushing until she achieved her dreams.


5. Have good advisors as friends.


Who are your friends? Who are your advisors? Who do you surround yourself with? Do they have the same vision as you do? Do they believe in your dreams or do they put it down and mock you? Joy had 2 advisors, her ex husband and her best friend. They both believed in her and in her ideas. But at the same time, watch your back because Joy was later back-stabbed by her family who sued for the ownership of her business

6. Pursue your dreams and rediscover yourself. 


Somewhere along the line in our lives, we lose touch of our dreams and flow with the system of the world. Joy forgot about her dreams at some point and started living the life of another person. This year, let us hold on to those dreams of ours and never let it go. Let us start taking baby steps towards the achievement of our dreams. It may seem slow at the beginning, but keep moving, you will surely get there.



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